After graduating with a BA in Psychology in 2013, Lexie accepted a temporary position as a marketing automation specialist. Although this was not the career path she planned, she learned valuable skills and discovered what aspects she wanted to carry into her next job. Lexie now leads a team of analysts to help clients in their digital display, video upfront, social media, and TV and offline media strategy. She also works across agencies and with client teams to drive business results and implement structured test and learn opportunities, and provides detailed performance reporting and drive optimizations in media plans a strategies. Lexie loves being able to use her training to help clients understand consumer mindsets and drive business results.

Lexie notes that your psychology degree can apply to almost any field. She advises that “when interviewing, figure out what you have learned in your psychology courses and training that applies to the field you are interested in and don’t be afraid to go after any job you want. Your personality and desire to work hard and learn can make more of an impact than what your degree is on your resume.